The Best Thank You Is A Referral

The vast majority of 

photographers I know—myself included—get a 

substantial amount of business from referrals. The 

problem? These can be awkward to request, even 

when you know a client is an adoring fan. But, trust 

me, the reward is so worth overcoming any sense of 

awkwardness. (Especially because most clients are 

glad to help!)

Here’s the process that I use to ask for referrals.

1. I send an email after the session is complete asking 

for a referral.

2. I ask them to think of specific people that (example 

someone that is pregnant or just had a baby) might be 

in need of a photographer. 

3. I let them know what is in it for them by reminding 

them of our referral program. 

Since starting this process, my referrals have gone up 

and I no longer feel awkward asking!